The smokers retail design project for La Cápsula marks the second phase in the brand’s business journey, following the success of La Cápsula Alzira (2019) — a space design awarded at the ADCV Awards 2024 in the category “Private Permanent Spaces.”.International Hookah Battle Award in Space Design 2024.

The project positions the brand as a national and international benchmark in retail space design within the tobacco sector, specifically in the sale of vapers, hookahs, and shishas.

Guided by the concept of “escape and personal satisfaction,” the smokers retail design aligns with the brand’s core values. The goal was to create a user experience that connects space, product, and people, enhancing the brand’s audiovisual content creation for both online and physical sales strategies. Product categorization becomes a key element in spatial organization, ensuring fluid circulation and precise zoning.

Custom-made displays and finishes, combined with a specific lighting design, bring together an innovative and avant-garde aesthetic.

A place to take refuge — and to find exactly what you’re looking for.